AI without the nonsense

We help organisations decide whether AI is actually needed, and if so, how to apply it pragmatically for real impact.

No buzzwords. No sales theatre. No lock-in. Just honest advice from people who've actually built things.

Book a sanity check See what we do

What we actually do

We're a UK-based AI & data consultancy that cuts through the hype. Sometimes the answer is "you don't need AI for this" — and we'll tell you that.

AI Sanity Checks

Before you spend six figures on an AI initiative, let's have a conversation. We'll assess whether AI is genuinely the right solution, or whether simpler approaches would serve you better.

Practical AI Delivery

When AI is the right call, we help you implement it properly. No proof-of-concept purgatory. No shiny demos that never make it to production. Real systems that work.

Automation & Integration

Sometimes the biggest wins come from straightforward automation — no machine learning required. We'll identify where you're wasting time and fix it.

Data Foundations

AI is only as good as your data. We help you get your data house in order: clean pipelines, sensible architecture, and decision support that actually supports decisions.

A note on honesty: We will actively advise you not to use AI when it's not the right fit. Our job is to solve your problem, not to sell you technology.

How it works

No lengthy discovery phases. No steering committees. No death by PowerPoint.

1

Have a conversation

Book a call. Tell us what you're trying to achieve. We'll listen, ask questions, and give you an honest take — often in that first conversation.

2

Get a clear recommendation

We'll tell you what we think you should do, why, and roughly what it would take. If AI isn't the answer, we'll say so and point you in the right direction.

3

Work together (if it makes sense)

If there's a fit, we'll scope something sensible and get to work. Flexible engagement, no long-term lock-in, and you'll always know what you're paying for.

Meet the team

Scientists, not salespeople. We've been building AI solutions since before they were called AI solutions.

David Alexander Dickie, PhD

David Alexander Dickie, PhD

Chief AI Officer

Dr. Dickie provides Fractional Enterprise-Grade AI Leadership to those who need it. With a PhD from the University of Edinburgh, an h-index of 28, 4000 citations, and prior executive-level roles at some of the world's largest and most prestigious organisations, he is an internationally recognised leader in artificial intelligence.

Bradley Perrow

Bradley Perrow

Chief Product & AI Strategist

Bradley Perrow provides enterprise-grade product, AI and digital transformation leadership across complex, regulated environments. With senior leadership experience modernising large-scale platforms and nationally critical systems, he is recognised for embedding AI, data and modern architecture into live services — bridging strategy, governance and delivery at scale.

Book a call

30 minutes. No sales pitch. Just a straightforward conversation about what you're trying to do.

Prefer email? No problem.

Get in touch

Questions? Ideas? Just want to say hello? We read every message.

This goes straight to an actual person. No ticketing system.

Email

an_actual_person@deapinsights.ai

Yes, that's our real email. An actual person will reply.

Location

United Kingdom

We work with organisations across the UK and beyond.